Digital Marketing Tools for successful online marketing of your Business

Digital Marketing tools revolve around digital marketing techniques like Social Media Marketing, Social Media Optimization, Search Engine Marketing, Search Engine Optimization, Website marketing amongst others. The world is not just addressed as tech-savvy, but a digitised world well.

Did you know – In today’s digitised world, there are more than 6500 marketing technology solutions available currently? Yes, that definitely sounds like a lot. Well, being a digital marketer you must always be in search of a Digital Marketing tools that actually give you data-driven results. It makes you perform your everyday task in an effective and efficient way.

Digital marketing tools

From scheduling daily posts on different platforms at once, to competitive analysis reading of those platforms at one place, such tools help in increasing your productivity and become a hands-on digital marketer.

Let’s take a look at the list of digital marketing tools that can be used for better marketing image for the customers.

  1. Hootsuite

It lets you handle multiple pages and accounts on different platforms. You can perform the following tasks under one roof:

  • Scheduling posts simultaneously on multiple social media platforms
  • Track social media pages’ activities
  • Manage several campaigns
  • Respond to comments
  • Read analytics better with readily available reports
  1. Get Response

If you are starting an email marketing campaign for your brand, this tool will help you do it hassle-free. Following are its features:

  • Can setup time based automatic rules to manage campaigns
  • Disable a member for a specific time from the campaign(s)
  • Analyse and track your emails in real time
  • Compare follow-ups and segment your subscribers
  • Inbox preview, list booster, email intelligence, landing page creator, signup forms, webinar setups and much more
  1. Buffer

It is an interactive interface to ease your Social Media Marketing tasks. Things you can do with Buffer digital marketing tools:

  • Schedule posts on various social media platforms
  • Get high-end analytics and seamless interface
  • Shorten URLs for the posts
  • Manage multiple pages of different brands
  • Can also schedule retweets

Well, it has a sleek mobile app as well.

  1. SociAlert

SociAlert is one of the most important igital marketing tools if you’re looking for a perfect Tweeter Hashtag tracking tool. It helps to:

  • Provides a remarkable way to know what is being talked about amongst your audience
  • Lets you monitor different social media handles
  • Can dig for information by providing a respective hashtag or keyword
  • Helps you easily interact with leading influencers
  • Lets you know about a buzzing competitive campaign
  • Makes reports readily available for you to measures your reach
  1. Google Analytics

It is a powerful tool comprised of hundreds of matrices to know your page’s insights. With Google Analytics, you can:

  • Get a deeper understanding of your customers
  • Measure your advertising ROI
  • Track your Flash, Social Networking Sites, Videos and applications
  • Monitor real-time data
  • Compare data ranges and apply segments
  • Explore to build your reports with any combination of dimensions, metrics and segments
  • Save any reports to your dashboard
  1. Paper.li

Here is a tool for content curation and turn your everyday content into fabulous designs.

  • Collect relevant content easily
  • Deliver your content where you want – Social networks, web newspapers and email newsletters
  • Save your time and hassle of manually scouring the web
  • Treat your readers with fresh news, daily
  • Find your way through this massive content world
  1. AdEspresso

Get better ROI on your Facebook, Instagram and Google ads. Use AdEspresso to:

  • Create all your campaigns in one place
  • Save your time of switching one Ad Manager to the other
  • Get actionable insights you need and when you need them
  • Get easy access to your clients’ account
  • Have your clients approve your campaigns before going live, in just one click
  1. What Runs Where

Now is not the time to follow the same age-old rules for advertising, be a market leader instead. It provides you with the Digital ad intelligence you need to spend your money more efficiently and grow your business.

  • Easily identify winning campaigns to inform your strategy
  • Stay updated on the ins and outs of your competitors’ strategies
  • See the top performing creative and graphics in your market or niche
  • Find new traffic sources and reach larger audiences
  • Understand principal trends across mobile, desktop and native channels
  • Access best-in-class data across the largest online markets
  1. SEMrush

A Search Engine Optimisation and search analytics software, SEMrush is one of those digital marketing tools that provide intelligence data including website traffic information, site audit, keywords projected AdWords spend, Lead generation tool, topic research and other SEO-related data. It provides a complete workflow for an SEO Pro:

  • Technical SEO Audit
  • Position Tracking
  • Semantic core collection
  • Competitive intelligence
  • Ideas for gaining more organic traffic
  • Backlinks audit and analytics
  1. Push Engage

An ideal tool when you are running a limited time offer on your website. It comes with the most amazing features:

  • Automatic segmentation of your users based on landing page URL or sites they browsed
  • Creation of a series of automatic push notifications to nurture your customers
  • Managing multiple websites in a single account
  • Sending automatic notifications based on user’s action on your site
  • Integration of PushEngage on Chrome and Firefox browser with ease
  • Sending different notifications to the same target group and analyse

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